About
Independent design practice shaping products and brand narratives with a measured, material-first process.
View Design Studio operates between Milan and New York with a compact multidisciplinary team. We collaborate with furniture brands, private clients, and cultural institutions to design products, objects, and communication systems that remain coherent over time.
Paolo Batacchi founded the studio after a decade in industrial design and editorial direction. His methodology combines strict proportion studies with tactile material research, resulting in work that feels both immediate and quietly permanent.
2003
Launched with a focus on product form and architectural objects.
2012
Expanded into global collaborations across furniture and hospitality.
2021
Opened a second studio to support North American commissions.